As a Colorado Springs Realtor, if I’ve learned anything since the advent of social media, it is that the language of real estate sales is not supposed to reinforce an emotional fist-fight, heavy-handedness or unfair lopsidedness to provide corporate profit over consumer benefit.
The goal of sales is not to rob the consumer of his or her power to make informed decisions. As Colorado Springs Realtors, I don’t think that we should participate in a power struggle, trying to gain control of the decision-making process. Haven’t we seen enough deconstructionism against truth in almost every institution in the United States? - Examples including the dilution of meaning from our laws, contracts, and leadership integrity.
On the other hand, the explicit voice of social media offers freedom and has sufficiently proved to be empowering on behalf of the consumer. Collecting additional information and creating space from undue pressure tactics are a few attributes from this communication paradigm.
People want to discover the truth, instead of being cornered to choose between a few options. In the end, I’ve found principled persuasion works effectively with my clients. Simply put, I think the best way to do this sales-oriented business is to put the power back into the hands of the client. By asking the right questions, the client then becomes empowered to fully participate in the Colorado Springs Real Estate process.
To me, it’s that unspeakable language of spirited cooperation that seems to inevitably touch their hearts most effectively. What kind of real estate sales language do you speak to your clients?
Feel free to contact our Colorado Springs Realtors at Selley Group Real Estate, LLC:
2139 Chuckwagon Rd, Ste 210 - Colorado Springs, Colorado 80919 - 719. 598. 5101
Portions of this article are written by Gordon, as framed by the expressed opinions of Cherise, but not proofread.