Colorado Springs Realtor - Cherise's Blog: Colorado Springs Realtors – The Language of Real Estate Sales

Colorado Springs Realtors – The Language of Real Estate Sales

As a Colorado Springs Realtor, if I’ve learned anything since the advent of social media, it is that the language of real estate sales is not supposed to reinforce an emotional fist-fight, heavy-handedness or unfair lopsidedness to provide corporate profit over consumer benefit.

The goal of sales is not to rob the consumer of his or her power to make informed decisions. As Colorado Springs Realtors, I don’t think that we should participate in a power struggle, trying to gain control of the decision-making process. Haven’t we seen enough deconstructionism against truth in almost every institution in the United States? - Examples including the dilution of meaning from our laws, contracts, and leadership integrity.

On the other hand, the explicit voice of social media offers freedom and has sufficiently proved to be empowering on behalf of the consumer. Collecting additional information and creating space from undue pressure tactics are a few attributes from this communication paradigm.

People want to discover the truth, instead of being cornered to choose between a few options. In the end, I’ve found principled persuasion works effectively with my clients. Simply put, I think the best way to do this sales-oriented business is to put the power back into the hands of the client. By asking the right questions, the client then becomes empowered to fully participate in the Colorado Springs Real Estate process.

To me, it’s that unspeakable language of spirited cooperation that seems to inevitably touch their hearts most effectively. What kind of real estate sales language do you speak to your clients?

Feel free to contact our Colorado Springs Realtors at Selley Group Real Estate, LLC:

2139 Chuckwagon Rd, Ste 210 - Colorado Springs, Colorado 80919 - 719. 598. 5101

Portions of this article are written by Gordon, as framed by the expressed opinions of Cherise, but not proofread.

Comment balloon 5 commentsCherise Selley • May 28 2010 12:03AM


Honest, forthright, not mincing words and sound advice is what i hope I offer to all of my clients.

Posted by Paula McDonald, Ph.D., Granbury, TX 936-203-0279 (Beam & Branch Realty) over 10 years ago


I tend to believe that's exactly how you effectively communicate, and it fits my style as well.  I think Gordon got somewhat philosophical about deconstructionism.  I never even thought about this before.  LOL

Posted by Cherise Selley, Colorado Springs Realtor (Selley Group Real Estate, LLC) over 10 years ago

Hi Cherise! I think this was great anytime you empower the consumer they get easier to work with and feel good about the decisions they make! Tiffany

Posted by Tiffany Torgan, Featured on HGTV's New Show! How Close Can I Beach (Harcourts Prestige Properties of La Jolla) over 10 years ago


I agree.  And with the connection of the heart (mind and emotions), powerful decisions are made.

Posted by Cherise Selley, Colorado Springs Realtor (Selley Group Real Estate, LLC) over 10 years ago

Cherise ~ You are right on here! Happy Memorial Day!

Posted by Monique Combs, Royal Shell Real Estate - Monique Combs (Royal Shell Real Estate ) over 10 years ago