Colorado Springs Realtor - Cherise's Blog: Colorado Springs Realtor – The Online 3/3 Approach

Colorado Springs Realtor – The Online 3/3 Approach

For those who insist on driving “old-school” marketing tactics on our consumer-driven internet, I encourage you to rethink your approach.

Some of the past tenants of guerilla marketing have included statistical sales strategies to capture various target audiences. But these times are much different. And when you try to self-promote as being the best, or the cheapest, or the most convenient, or discounting your commissions, or providing the fastest service, the odds are that you’re not going to capture the audience you’re trying to pursue through social networking.

Social marketing is far different from “old-school” advertising. It’s far more difficult to accurately figure out actual leads from visits, clicks and demographics. Social marketing is out-of-the-box, demanding its own way, being similar to organic, interrelated development than that of guerilla tactics, which is driven by all kinds of competitive juices and persuasive strategies.

Because social networking is very time-consuming, here are three-pointers to help you with your marketing proficiency.

  1. Boundaries: When you’re directly contacted via email, for instance, offer your services (3) times to this particular lead before you ask to earn his or her business.
  2. Time: It is recommended that you carefully manage your time, limiting either written responses or IM chats to (3) minutes. This amount of time is sufficient to create an adequate first impression, as well as for you to determine if this client is viable for your business.
  3. Ask: After you’ve had (3) relevant contacts with your perspective lead, it is time to ask for his or her business.

The outcomes from this Online 3/3 approach will help to manage your time with those leads who are still unsure whether or not they want to connect with your business model. As a Colorado Springs Realtor, of course, these are baseline protocols. Once your lead decides to work with you, then your investment of time and resources will prove more profitable in the long run.

Feel free to contact our Colorado Springs Realtors at Selley Group Real Estate, LLC:

2139 Chuckwagon Rd, Ste 210 - Colorado Springs, Colorado 80919 - 719. 598. 5101

Portions of this article are written by Gordon, as framed by the expressed opinions of Cherise, but not proofread.

Comment balloon 8 commentsCherise Selley • May 30 2010 03:56PM

Comments

Cherise, thanks for the easy to remember rule of 3 in relating to social networking connections.

Posted by Maria Morton, Kansas City Real Estate 816-560-3758 (Platinum Realty) over 10 years ago

Maria,

You're very welcome.  Enjoy some time off tomorrow.

Posted by Cherise Selley, Colorado Springs Realtor (Selley Group Real Estate, LLC) over 10 years ago

Cherise, thanks for the tips.  I'm going to begin putting them in practice right away!!

Posted by Teri Clardy, APSD Certified Home Stager Pro (Colorado Premier Staging, LLC) over 10 years ago

It always takes More than ONE effort go get someones business, on line or not

Posted by Joe Jackson, Clintonville and Central Ohio Real Estate Expert (Keller Williams Capital Partners Realty) over 10 years ago

The internet works completley different than face to face. You certainly need to establish a level or trust and respect their privacy. Hard selling is a huge turn off.

Posted by Bill Gassett, Metrowest Massachusetts Real Estate (RE/MAX Executive Realty) over 10 years ago

Don't forget to say "pretty please with sugar on top!"  Seriously though, that is good sound advice.  Thanks you guys.

Posted by Paula McDonald, Ph.D., Granbury, TX 936-203-0279 (Beam & Branch Realty) over 10 years ago

Hi Cherise, this is a very helpful post. The Internet has changed so much since I was one of the first Realtors in Dallas to be successful from Internet marketing in 1997! I will be re-blogging this one! Happy Memorial Day:) Tiffany

Posted by Tiffany Torgan, Featured on HGTV's New Show! How Close Can I Beach (Harcourts Prestige Properties of La Jolla) over 10 years ago

Hi Cherise, I like your 3/3 approach, I'll keep it in mind as I seem to be getting a lot of good emails from my ActiceRain Blog :-)  Hope you have a wonderful Memorial Day Holiday today!

Posted by Mary Douglas, REALTOR, Red Feather Lakes, Colorado (United Country Ponderosa Realty, Red Feather Lakes, Colorado) over 10 years ago

Participate