As a Colorado Springs Realtor who has effectively used internet marketing for the past thirteen years, the fun really begins once you’ve started to engage with those leads (hopefully within 24-48 hours) who have somehow contacted your office. Don’t forget to attain complete formalities regarding your lead, getting his or her full name, email address, phone number and other contact information.
Without giving away the farm, I’ll share some pointers for those Realtors with less experience about internet marketing.
- Communicate the authenticity of your brand. There is absolutely no substitute for personal contact as you actually get the opportunity to speak with a lead who has found you via the virtual world. When this moment occurs, it’s usually the moment of truth. The lead generally asks him or herself, “Is this individual really who he or she has portrayed him or herself to be from websites and/or other social marketing venues?” I’ve found it imperative to communicate the truth about who I am and what type of services I render as a Colorado Springs Realtor. This is when uncertainty meets reality. Simply put, just be who you are.
- Build your social proof. When communicating with your lead contact, make sure that you fully educate him or her about your social sites (ie- facebook), websites, videos, testimonials and blogs. This is a great way to show some of the nuances about your services and also bridges confidence between the lead and you. At this point, you’re able to communicate your style of practicing real estate and hence, it draws a picture of how you can help those who are buying, investing and selling real estate.
- Create Strategic Follow-up. From our offices, we specifically tailor-made strategic protocols to fit the myriad of circumstances of those who are internet leads, then convert to our actual clientele. These range from time-frame strategies, to email drips for ongoing communication, to revisit phone calls, to sending relocation CD and MLS maps, to gift-sending, to personal websites, to relocation scheduling, to sending requested video, to concierge services, just to mention some of the services that our brokerage offers.
In conclusion, my specialized team spends an inordinate amount of time communicating with leads who might convert to one of our clients. This conversion process is not always simple. It requires hard work, speedy contact, perseverance and a lot of follow-up. For example, there are some leads who I’ve worked with 2-3 years before I actually sell them some Colorado Springs Real Estate.
Feel free to contact our Colorado Springs Realtors at Selley Group Real Estate, LLC:
2139 Chuckwagon Rd, Ste 210 - Colorado Springs, Colorado 80919 - 719. 598. 5101
Portions of this article are written by Gordon, as framed by the expressed opinions of Cherise, but not proofread.